Results from real engagements.
A selection of finance and operations transformations Shelly has led, generalized to protect client confidentiality.
Selected engagements
Six representative projects drawn from Shelly's executive career across finance, operations, and AI-enabled transformation. Each one ends the same way: a measurable change the business can run without us.
Finance Transformation Through AP, AR & Contract Automation
Growing multi-entity SaaS organization
Challenge
The organization relied on highly manual accounts payable, accounts receivable, and contract management processes.
- AP invoices required manual routing and approvals.
- Customer invoicing took up to three weeks after month-end.
- Contracts were stored across multiple systems.
- Limited visibility into recurring revenue and renewals.
- Processes were becoming difficult to scale.
Solution
Led the end-to-end transformation by:
- Mapping existing processes and identifying bottlenecks.
- Redesigning workflows and standardizing approvals.
- Implementing integrated AP and AR automation.
- Centralizing contract management.
- Working with Finance, Operations, IT, and software vendors.
Results
- Reduced AP processing time by approximately 50%.
- Reduced the invoicing cycle from three weeks to one.
- Improved cash flow through faster billing.
- Increased visibility into ARR and renewals.
- Improved revenue recognition.
- Built a scalable operating model.
Modernizing Month-End Reporting
Challenge
Finance reporting depended heavily on Excel spreadsheets, making month-end reporting time-consuming, difficult to maintain, and prone to manual effort.
Solution
Designed and implemented a new reporting framework by integrating historical financial data, budgets, and forecasts into the ERP system.
Developed standardized management reports and streamlined month-end processes to improve efficiency and consistency.
Results
- Reduced manual spreadsheet dependency.
- Improved reporting accuracy.
- Faster month-end reporting.
- Better management visibility.
- More time for analysis instead of report preparation.
Building Executive KPI Dashboards
Challenge
Leadership lacked timely visibility into financial and operational performance. Departments measured success differently and relied on manual reporting.
Solution
Developed executive KPI frameworks and dashboards aligned with strategic objectives.
Worked with leadership to define meaningful performance indicators across Finance, Operations, Sales, and HR.
Results
- Improved executive decision-making.
- Better accountability.
- Consistent performance measurement.
- Increased operational visibility.
Budgeting & Forecasting Transformation
Challenge
Budgeting was decentralized with inconsistent assumptions and limited visibility into departmental spending priorities.
Solution
- Designed a structured budgeting process.
- Implemented standardized templates.
- Introduced scenario planning and rolling forecasts.
- Worked closely with department leaders to improve ownership.
Results
- Improved budget accuracy.
- Better collaboration.
- Stronger financial planning.
- Clearer investment prioritization.
Finance Leadership During Organizational Growth
Challenge
Growing organizations often require senior financial leadership but are not ready for a full-time CFO.
Solution
Provided executive-level finance leadership across:
- Financial reporting and cash flow management.
- Budgeting, internal controls, and governance.
- Strategic planning and technology implementation.
- Cross-functional leadership.
Results
- Stronger financial controls.
- Better executive decision-making.
- Improved operational alignment.
- A scalable finance function.
Process Improvement & Business Automation
Challenge
Manual processes slowed productivity and limited scalability.
Solution
- Mapped current-state workflows and removed bottlenecks.
- Standardized business processes.
- Introduced automation opportunities.
- Implemented practical AI-enabled productivity improvements where appropriate.
Results
- Reduced manual work.
- Faster cycle times.
- Improved user adoption.
- Better process consistency.
- Increased operational efficiency.
To protect client confidentiality, company names and certain project details have been generalized. Results reflect actual engagements led by Shelly Moffat throughout her executive career.